Second Life is a 3-D virtual world entirely built and owned by its residents. Since opening to the public in 2003, it has grown explosively and today is inhabited by a total of 5,515,482 people from around the globe. From the moment you enter the World you'll discover a vast digital continent, teeming with people, entertainment, experiences and opportunity. Once you've explored a bit, perhaps you'll find a perfect parcel of land to build your house or business. You'll also be surrounded by the Creations of your fellow residents. Because residents retain the rights to their digital creations, they can buy, sell and trade with other residents. The Marketplace currently supports millions of US dollars in monthly transactions. This commerce is handled with the in-world currency, the Linden dollar, which can be converted to US dollars at several thriving online currency exchanges.

Second Life is a place dedicated to your creativity. It's about dreaming of something one moment and bringing it to life the next. Everything in Second Life is resident-created, from the strobe lights in the nightclubs to the car (or spaceship) in your driveway.

Imagine tinkering with the steering and handling program of a motorcycle while your friend tweaks the shape of the fuel tank and gives it a wicked flame paint job, in-world and in real-time, before you both take it for a spin down a newly created road to look for some land to buy. Have you ever wondered what it would be like to have a pair of black leather wings? Build them and give it a go.

Our dominant presence is in the virtual world of Second Life. Described by the Economist magazine as 'a petri-dish for innovation', it has become the most popular and fastest growing metaverse platform. In this on-line community, we have experience as builders and residents dating back as far as two and a half years. As a business entity, we have investments in the form of whole simulators, multiple inventories, various parcels of land, in-world building tools, a myriad of original virtual creations and, most importantly, knowledge and expertise in the Second Life universe. A majority of our virtual products are built, sold, and used in this environment. And, it follows that our most effective consultancy is also in the Second Life platform.

Our headquarters in Second Life, the Hegemon Prime, is located in the Avatrian Central sim. That is where we conduct all of our in-world business affairs, regular meetings, and training sessions. Although the Hegemon Prime structure was built specifically for the company's day-to-day use, it is open to the general public. Besides its utilitarian function, it is also one of the prime examples of our large-scale building and scripting capabilities. The Projects section outlines the bulk of our in-world projects while the Services section describes most of the consulting work we offer in Second Life.

For more detailed information on Avatrian's position in the Second Life environment, please download our own S.W.O.T. analysis (Strengths, Weaknesses, Opportunities, and Threats) in .pdf format here.