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 CNN Goes Virtual

Source: MEDIAWEEK (October 29, 2007)

As news organizations slash budgets and scale back bureaus, CNN is expanding—except not in real life.

In the week of Nov. 5, the news giant is set to open a news-gathering outpost in Second Life. And unlike news service Reuters, which embedded a real reporter in the online virtual world last year, CNN will rely on Second Life “residents” to do all the legwork.

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