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 Companies shifting virtual world strategies

Source: Reuters/SecondLife (October 11, 2007)

When Cisco Systems decided to enter Second Life, things didn’t turn out exactly as the network equipment supplier expected.

“We were quick. We got into Second Life and put up a big building with repurposed Web content. It was a ghost town. Digital tumbleweeds,” said Christian Renaud, head of Cisco’s networked virtual environments.

It turned out people wanted to log on to Second Life to hang out with friends and play casual games, not visit a 3-D version of a corporate Web site.

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