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 Virtual Recruitment, Real Jobs

How your fantasy life can get you a real job
by By Eve Tahmincioglu, MSNBC contributor

Online community Second Life becomes venue for recruiting, interviewing. Companies that have interviewed candidates at the virtual job fairs included Sodexho, the food management company that hired Giordano, as well as Microsoft and Verizon, among others.

“Competition on a global scale is forcing companies to look at innovative ways of both marketing and recruiting,” says Andrew Mallon, executive director of the Social Research Foundation, a consumer research firm that conducts opinion polls of Second Life members.

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